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SMM
Social media marketing

Social Media Marketing (SMM) involves leveraging social media platforms and targeted advertisements to promote your brand.

Utilizing social media for promotion plays a vital role in online marketing strategies, serving as an effective means to connect with potential customers, foster brand loyalty, and engage with the audience.

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SMM (social media marketing) is the promotion of companies, brands, and individuals using social media tools. We provide clients with SMM strategy development, as well as management of Facebook and Instagram accounts, along with targeted advertising services.

The tasks that SMM solves:

An additional source of lead generation

Growth of traffic on the website

Increase brand awareness and loyalty

Promote your brand with targeted advertising on Facebook and Instagram

Who would benefit from social media promotion?

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Online stores

Blogs and media

Personal blogs

Corporate websites

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Service sector

The service consists of two stages

Crafting an SMM strategy

  • Conducting social media audits

  • Assessing competitor activity

  • Analyzing the target audience

  • Formulating a content concept

  • Devising plans for influencer partnerships

  • Setting goals, objectives, and promotional strategies

Implementing the SMM strategy

  • Managing social media platforms

  • Collaborating with bloggers and influencers

  • Designing audience engagement mechanisms through organic and paid traffic.

What is included in the SMM service

Social media assessment involves:

  • Evaluating content, including post quality, frequency, and communication style.

  • Assessing visual elements.

  • Tracking audience engagement.

  • Identifying social media pitfalls and providing corrective recommendations.

Additionally, the tone of communication reflects a brand's personality, values, and includes specific word choices, intonations, and professional language.

Content planning involves the following steps:

  • Identifying content types suitable for your business.

  • Choosing unique Instagram hashtags.

  • Selecting an appropriate brand voice.

  • Creating publication categories based on the target audience's needs, with each section serving a specific purpose: selling, informing, or entertaining.

  • Establishing a schedule for post publication.

Launching targeted advertising involves the following steps:

  • Targeted advertising costs on social media are additional, determined by the advertising budget in the media plan and agency commission.

  • Creation of an advertising account if one doesn't already exist.

  • Defining audience parameters such as gender, age, location, profession, and interests.

  • Selection of ad placements (e.g., Facebook/Instagram Stories, Facebook Messenger, Facebook/Instagram feed, embedded ads in Facebook videos).

  • Setting the budget, schedule, and duration of the advertising campaign.

  • Preparation of banners for social media advertising if not provided by the client (incurs additional charges).

  • Launching advertising campaigns on Facebook/Instagram and monitoring their performance.

  • Providing monthly reports on advertising campaign effectiveness.

Competitor analysis entails:

  • Identifying competitive communities.

  • Comparing audience engagement between competitors and your brand.

  • Assessing the content and visual elements of competitors' pages.

  • Determining your market position and identifying areas for growth.

Social media management entails the following tasks:

  • Curating content and visuals for social media accounts.

  • Configuring automated greetings and responses on Facebook Messenger, such as chatbots with messenger greetings.

  • Monitoring and addressing brand mentions across managed social media platforms. We respond to all comments except those requiring input from a sales manager.

  • Implementing interactive content, including contest mechanics development and winner selection. Banners, prizes, and delivery logistics are handled by the client.

Advertising with bloggers involves the following steps:

  • Compilation of a list of influencers in your niche.

  • Personal communication with each blogger to discuss terms of cooperation (placement, cost, payment method for advertising posts).

  • Agreement with you on advertising platforms and formats based on factors such as subscriber count, cost, and engagement rate (ER).

  • Preparation of advertising text (client provides banner or photo) and confirmation of posting date.

  • Monitoring timely publication of advertising posts.

  • Provision of a report on the blogger advertising campaign, including engagement rate data.
    The engagement rate (ER) is calculated as the proportion of subscribers who viewed a post relative to the total number of subscribers.

Price plans

Consultation
$150

During the consultation, we dedicate our attention to your specific requirements. Based on these, we devise a consultation plan tailored to your needs:

  • Thorough analysis of your account, identifying strengths and weaknesses.

  • Providing the latest insights on social media, algorithms, and trends within your industry.

  • Curating visual examples suitable for your brand.

  • Crafting a comprehensive content strategy.

  • Recommending promotion methods tailored to your specific field.

  • Offering insights into influential bloggers relevant to your niche.

  • Providing practical solutions to your challenges.

  • Addressing any questions or concerns you may have.
     

Express Consultation 
$70

Our express consultation is conducted online via telephone conversations or voice and text messages on messenger platforms. This quick and efficient service includes:

  • Prompt responses to your inquiries.

  • Analysis of your account.

Account Design
$300

  • Development of a unique account style tailored to your brand.

  • Creation of a main photo or logo to represent your account.

  • Crafting an engaging profile bio to attract followers.

  • Designing covers for highlights (saved stories) and developing catchy headings.

  • Preparation of prices, information sheets, and checklists to inform your audience.

  • Selection of appropriate fonts to maintain consistency across your account.

  • Creation of modern templates for stories and posts.

  • Development of visuals for 9-12 posts to kick-start your content strategy.
     

Partial Account Design 
$170

  • Creation of a main photo to represent your account effectively.

  • Crafting an engaging profile bio to provide information about your brand.

  • Designing covers for highlights (saved stories) and developing catchy headings.

  • Preparation of prices, information sheets, and checklists to inform your audience.

Full Account Management
Starting from $600
Additional $200 for Facebook management.

  • Development of a unique style tailored to your Instagram page.

  • Comprehensive account design, including the main photo, profile bio, highlights, prices, information sheets, and other necessary materials.

  • Formation of visually appealing content for your account. If required, assistance in organizing a content shoot.

  • Initial visual creation for 6-9 posts, followed by 2 posts per week.

  • Posting 3-6 stories per day, 5 days a week.

  • Reels: the number of videos is determined based on individual discussion.

  • Targeted advertising: Unlimited creatives and launches of advertising campaigns to attract customers and subscribers.

  • Search and selection of influencers, ordering advertising integrations, and analysis of results.

    *Content shooting services are available for an additional fee.

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